ORDERING FAST-FOODS ONLINE

Online food ordering is a process of ordering food, for delivery or pickup, from a website, a mobile app, or other available channels. Food ordered online is usually fast food.

HOW IT STARTED

“Online fast-food ordering and delivery have become the norm, due to the convenience, accuracy, and ability to integrate payments. At scale, on-demand and subscription delivery of prepared food could potentially spell the end of cooking at home.

Based on current trends, one can say that COVID-19 significantly boosted online fast-food ordering and delivery worldwide.  This has become a trend since the times of a ‘lockdown’ and other social restrictions.  During these times, most people almost preferred to order food online, usually fast foods. According to research conducted by the NDP Group, online restaurant ordering is growing 300% faster than dine-in traffic.

FAST FOOD ORDERING

Customers have become used to ordering fast foods online and receiving them from the comfort of their homes. They order via the restaurant’s websites, mobile apps, or social media platforms. Other channels are third-party delivery companies affiliated with the restaurant. These third parties use mobile apps, websites, and other channels to make it possible for clients to reach their preferred restaurant.

A number of restaurants have accepted and adopted the use of online channels to order food. This is as a result of less dine-in traffic it renders them. Examples of fast food restaurants that have adopted this trend are Papa’s Pizza, Doughman food, Pizzahut,  Pizzaman Chickenman, and Eddy’s Pizza amongst others.

THIRD-PARTY DELIVERY

Due to the increased demand by customers to get their food delivered on time, restaurants have collaborated with third-party delivery companies to satisfy customers. These third-party companies also come in a form of an app and a website. These platforms allow customers to place orders indirectly at the restaurant and still have them delivered to them.

Some third-party fast-food delivery companies in Ghana are Pizarea, Glovo, Bolt Food, etc.

 Introduction

Over the past two decades, fast food brands have grown largely in many developing countries. Across Africa, fast food restaurants have spread at a rapid rate. This is driven by rising income levels, rapid urbanization, and changing eating habits and lifestyles of individuals.

In Ghana, the restaurant sector represents one of the largest and fastest-growing industries, increasing at an annual rate of 20%. There has also been an expansion of informal fast-food outlets that sell fried rice and jollof rice with fried chicken. They are mostly on the streets of many urban areas in Ghana. One of the fastest-growing fast foods in Ghana however is Pizza.

Pizza, generally, is one meal that brings smiles to everyone’s face, including children & adults. It can be eaten at any time, anywhere. For occasions like birthday parties, family reunions, or a simple date, pizza is the best-fit meal. Pizza delivery services make it possible for Pizza to be consumed anywhere at any time.

Pizza Restaurants 

The consumption of Pizza, as well as pizza delivery service in Ghana, has grown over the years with many pizza restaurants springing up. These restaurants make it possible for their customers to dine in at the restaurant or have it delivered to them. Some of the major pizza restaurants in Ghana include Papa’s Pizza (with 12 branches in Accra), Eddy’s Pizza (10 branches), Cheezzy Pizza (10 branches), Pizzaman Chickenman (10 branches), Pizza hut, Pizza Inn, Chicken Inn (9 branches), etc. These restaurants have become household names for many Ghanaians who crave pizza at any point in time.

Pizza Delivery

There has been an increase in demand for pizza delivery by customers in recent times. This is sometimes due to the usual ‘traffic’ at pizza restaurants. Customers prefer their orders to be brought to them in the comfort of their homes. Nonetheless, these restaurants make it a priority to serve customers in the comfort of their homes with the use of delivery companies/services. One of the major food ordering & delivery services these restaurants rely on is Pizarea among others.

Pizarea

Pizarea is an online pizza and food ordering platform available as a mobile application on the Google Play store and as a website. It enables people to access nearby restaurants, browse their menu, place orders with them and have them delivered to their doorstep. It has the fastest and most convenient pizza delivery service. Pizarea, unlike other food ordering platforms, delivers anywhere that customers call. However, despite the online presence of Pizarea, customers without an internet connection are able to order pizza using a USSD (*920*61#) platform created by the brand. Pizarea certainly makes food ordering a delight.